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About Pund-IT
In the intensely competitive world of information technology (IT), traditional market communications strategies, advertising based one-way campaigns resting on rear-facing survey research are no longer sufficient to gain or maintain competitive advantage. This reality drives IT suppliers from the enterprise to consumer markets to retain Enhanced Industry Analysis Services (EIAS) like those provided by Charles King of Pund-IT, Inc.
Why is the EIAS model so powerful?
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Market Credibility
EIAS clients recognize that they need credible, knowledgeable, and active industry observers to assist in crucial communications efforts. Active clients find that Pund-IT delivers significant business advantage in the form of more credible campaigns with higher customer satisfaction.
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Market Visibility
As the market consumes quantities of information about IT, visibility in the media qualifies (and can quantify) the impact of EIAS analysts like Charles. However, simplistic metrics like the number of quotes and the quality of the venue where they appear are merely “shorthand” measures of the value EIAS analysts provide clients.
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High Availability
In the quickly evolving IT industry, creating and delivering timely competitive market communications is a demanding process for suppliers and the media that must absorb and report on these changes. Pund-IT clients appreciate the immediate access and thoughtful analysis that Charles provides in helping to reconcile differing market views.
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Robust Analysis
Executive interaction is a key component of EIAS services, allowing analysts to take traditional techniques to a deeper level. In confidential client settings, Charles helps some of the most sophisticated IT market players enhance the impact of market communications to iteratively maximize competitive advantage. |
Today, more than ever, establishing clarity of thought, action, and result are critical for business IT vendors and customers alike. Pund-IT’s primary goal is to help clients make sense of the complex, constantly evolving IT landscape. For Pund-IT, the EIAS model provides the key to effectively meeting customers’ essential needs.
About Charles King
 Charles King, Pund-IT’s president and principal analyst, focuses on business technology evolution and interpreting the effects these changes will have on vendors, their customers, and the greater IT marketplace. Charles began working in Silicon Valley in the early 1990s writing on technical, business, and strategy issues for Cisco Systems, Adobe Systems, SGI, and the Jet Propulsion Laboratory, then became an
IT industry analyst in 1998. Since founding Pund-IT in December 2004, Charles’ has produced regular commentaries in his newsletter, the Pund-IT Weekly Review, as well as numerous client projects. Charles has been quoted in media outlets including the New York Times, the Washington Post, USAToday, Investor’s Business Daily, Forbes, and the Financial Times, and on IT industry news sites such as CNET, InfoWorld, Internet News, eWeek, TechTarget, and eChannelLine. Pund-IT and Charles are represented by Fred Abbott at Valley View Ventures - phone: 978-369-5923
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