Offering Insights Into Business Technologies:

From breaking news events to long term industry trends.

  • Client-centric offerings: Pund-IT® works with clients on their terms, developing products and services designed to meet their strategic and tactical needs.
  • Clear analysis: Pund-IT® cuts through the noise to reach the heart of the story, plainly discuss its practical and strategic implications, and present findings in a timely, coherent manner.
  • Easy access: Pund-IT® is available for direct client and press calls during business hours and responds to all queries within 24 hours.

Profile—Charles King, Pund-IT® president and principal analyst

Charles King photo

Charles King- President Pund-IT®

Charles King is one of the most frequently quoted IT industry analysts in the business, whose comments and insights are regularly featured in national media outlets (Wall Street Journal, CIO Journal, USA Today, Reuters, Business Week, San Jose Mercury News and Silicon Valley Business Times) and on IT industry-centric news sites (eWeek, Computerworld, ECT News, IDG and TechTarget).


Since founding Pund-IT® in December 2004, Charles has published regular commentaries in his analyst newsletter, Pund-IT® Weekly Review. Along with his own work, the Weekly Review features reports by guest independent industry analysts covering everything from emerging mobile consumer devices to enterprise data center technologies. The Weekly Review enjoys a strong following among IT executive leaders marketing and communications professionals and technology journalists.


As a business computing industry generalist, Charles believes firmly in the power of traditional and emerging information channels to deliver key messages and insights. For over two decades, he has focused on business technology evolution and interpreting the effects these changes will have on vendors, their customers and partners, and the greater IT marketplace.
Pund-IT® and Charles King are represented by business agent Fred Abbott at Valley View Ventures – phone: 978-254-1639, email:


Recent Reports

Dell Technologies APEX and the Partner Ecosystem

By Charles King, Pund-IT®  June 9, 2021 Strategic adjustments are vital to any organization’s survival, especially in the IT industry where the pace of technological change can blindside even well-prepared companies. Bold or... Continue reading

IBM Extends “Tailored Fit” Pricing to Z Hardware

By Charles King, Pund-IT®  May 26, 2021 Over the years, I’ve written quite a bit about the longevity and durability of IBM’s mainframe solutions, especially regarding the company’s ongoing efforts to keep its IBM Z platform current... Continue reading

IBM Think 2021 – AI, Automation, Hybrid Cloud and Practical Innovation

By Charles King, Pund-IT®  May 19, 2021 For the past year and a half, life has been both massively challenging and exhilarating for business technology vendors and their customers and partners. As the COVID-19 pandemic forced companies... Continue reading

Dell Technologies APEX – Driving a Company-Wide Transformation

By Charles King, Pund-IT®  May 12, 2021 Virtually all large-scale tech conferences highlight broadly focused strategic initiatives and objectives. Many are described by vendors as “transformational” but more than a few of those are... Continue reading