By Charles King, Pund-IT, Inc.
Customer testimonials play an odd role in many IT industry press releases. At first glance, they offer proof that technologies are actually being used successfully as advertised, lending credence to vendors’ sometimes lofty go-to-market claims. But even the most enthusiastic clients tend to guarded for fear that they may injure relationships with other vendors or negate whatever competitive advantages a new technology affords them. Continue reading