By Charles King, Pund-IT® May 18, 2022
Annual technology customer and user conferences take on any number of shapes, but their underlying structure typically indicates the subjects and themes that are closest to the host vendor’s heart. In most cases, new commercial products and services take pride of place. In fact, it is common for companies to save-up special announcements for conferences. In others, major customer and partner wins enjoy the brightest spotlights. Virtually all are used to clarify and amplify vendors’ strategic goals, a sensible exercise when you have an interested, attentive audience at your disposal.
Last week’s IBM Think 2022 conference contained many of these points, but the company used much of its time and energy to highlight forward-looking strategies and efforts in hybrid cloud, AI/automation, quantum computing, blockchain and ESG (Environmental, Social, and Governance). Why that makes sense and how well it worked are worth close examination. Continue reading